The Alfa Romeo Giulia Quadrifoglio is said to drive better than any sports sedan on the market. In the US, the sports sedan market lacked an entry from Alfa Romeo for over 20 years. And yet, the Giulia Quad isn't exactly flying off of dealership lots.
Part of the blame is, well, Alfa Romeo's incomplete development of the Quadrifoglio model. The automotive press has had some pretty poor experiences with the examples they were lent to test. Some outlets, lacking completely in originality, chalk it up to the Giulia's country of origin. We blame the lack of cost-sharing. While the basis of the 2.9L 90deg V6 in the Quadrifoglio is the Ferrari F154 series V8, the number of Alfa-specific components is significant. And, new components require revalidation. The software, in specific, seems to be a problem area where the Quadrifoglio definitely would have benefitted from a larger engineering staff.
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