As we touched on yesterday, the North American automotive players struggled in the 1970s to adapt to changing consumer demands. The Japanese automakers ultimately succeeded in taking on the domestics, but Italian car companies had a similar advantage - rather than shrinking down their offerings and downsizing their powertrains, they were simply loading their current products onto ships and delivering them to the North American market.
The Fiat 128 Coupe is a reasonably sized vehicle for personal use in Italy, where a contemporary Mustang would have met difficulty in navigating narrow and crowded streets. And its 1100cc SOHC 4-cylinder was a continuation of Fiat engineering success, rather than a rework of something from the European division, as was the Mustang's Lima 4-cylinder. Though less appreciated among enthusiasts today, the 128 brought front wheel drive to the market back in 1969, when American cars were roasting their rear tires with power from 800cfm double pumper carbs.
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